I help product makers and designers launch profitable online stores with consciousness, clarity, & confidence.

Taylor Daniel, Business Strategist for Fashion Designers holding some clothing on hangers, popping out of a laptop screen
Hi, I'm Taylor Daniel, CEO and Founder of FOMO agency Fashion Business Coaching.

I’ve worked in the retail  industry for +15 years, & have planned hundreds of successful product launch strategies for global brands like Levi’s, Old Navy, and Johnston & Murphy.

But – I’m on a mission to help small businesses take over the ecommerce industry! Launching your online store does not have to be mysterious!

As a small business owner, you need processes that enable you to drive results: more clarity, more customers, and consistent, repeatable growth.

I’m here to help.

featured by:

FOMO agency, Merchandise Planning Consultants featured on Shopify Ecommerce Blog
FOMO agency, Merchandise Planning Consultants featured by Shogun
FOMO agency, Merchandise Planning Consultants featured by SKUBANA Inventory Management Software
FOMO agency, Merchandise Planning Consultants featured by
FOMO agency, Merchandise Planning Consultants featured by VendHQ Ecommerce Solution

Hey, business owners!

Are you held back in launching your online product business because of the belief that you are not a “numbers person”? You are not alone. The truth is, nobody is born a numbers person.

Running a profitable product business is a skill that requires practice, just like anything else. But, your brand can only be as successful as your strategies, which come from your analysis of competition, market trends, and your performance.

Without strategic decision-making skills and proven processes in place, you’ll always be wondering:

  • What products are in high demand for 2022?
  • How much inventory do I need to start?
  • How do I calculate retail prices for my products?
  • How do I know if a manufacturer is ethical?
  • And how do I attract my first customers?!
Launch Checklist for Fashion Designers & Boutique Owners: Planning, Product, Processes, Presentation, & Performance

The Launch program is designed for: 

Fashion Designers

Talented clothing and accessories designers seeking support in the business side of fashion.

Small Business Owners

Physical store owners looking to grow an online presence & establish a profitable product strategy.

Online Entrepreneurs

Ecommerce stores in need of sophisticated planning, production, & investment guidance.

Let’s get strategic.

Become the CEO of your dreams & make money-making decisions like a boss. In the Launch coaching program, you’ll get weekly 1-on-1 access to me for a full quarter.

You’ll learn ecommerce best-practices, and get step-by-step guidance on how to launch your product business. On our weekly calls, bring your most burning questions, and we’ll create a step-by-step plan to overcome your obstacles.

You’ll also get access to my exclusive business planning & reporting templates to help you spot key performance insights & develop successful product strategies.

My professional track record.


“I cannot recommend [FOMO agency] any higher for their professionalism, personalization, and time they commit to all of their clients.”


“What in the world would I do without you? I’d be so lost! I am overly grateful for everything! Thank you, Taylor and the entire FOMO team.”


“I trust you 100% with my business. I’ve wanted to get organized for so long, and thank goodness I found you! You are freakin’ amazing!”


Years of Experience

31 K

SKUs Managed

34 M

Units Sold


Stores Helped

Launch Coaching is for you if…

  • You feel unsure of the steps required to launch your online business
  • You are a passionate entrepreneur, dedicated to growing your product brand
  • You invest in yourself, tools, and strategies to grow your business
  • You want to improve your business acumen and strategic decision-making
  • You want more financial freedom from your online shop
  • You are committed to learning new skills to improve your results
Click here: Merchandise Assortment Planning Services for Fashion Boutiques and Business Owners

Have more questions?

Change and growth is often uncomfortable. But, here’s a bold statement:

I don’t want you to be “comfortable.”
I want you to WIN.

I know you’re different. You don’t want comfort. You want more, and you are ready to share your amazing products with the world. Launching a business isn’t easy, but when you ask for help and invest in yourself, it can be done with ease.

If you have questions about coaching, let’s chat! I’m happy to address any uncertainties, and help determine whether we are a good fit to work together.

🥂 Cheers to your success!

Taylor J. Daniel, FOMO agency Fashion Coach, Signature