Ecommerce resources for small businesses
Retail KPI Definitions & Formulas
How well do you understand your ecommerce performance? If you've been in business for even a few months, you are sitting on some of the most valuable information to grow your business. The question...
Sustainable Fabric Guide for Earth-Conscious Fashion Designers
It’s no secret: the retail industry dramatically contributes to climate change. Estimates say between 3-8% of all carbon emissions can be attributed to textiles, and, if trends continue, it could...
+101 Retail Terms: Industry Lingo Every Fashion Entrepreneur Needs to Know
Are you coming across retail terms and business acronyms you aren’t familiar with? If so, you’ve come to the right place. This post is meant for anyone new to the retail industry, or for anyone...
Online Visual Merchandising: Product Display Tips for Fashion Boutiques
What does your visual merchandising strategy look like? Do you have one? 😳 For many online fashion boutiques, visual merchandising falls onto the marketing team, website designer, social media...
Performance Analysis Tips from a Retail Fashion Buyer
Performance Analysis Tips from a Retail Fashion Buyer How do you decide what to sell, or how much inventory you need for your online boutique? For many small business owners, inventory planning is a...
6 Shopify Automations You Need For Your Online Store in 2022
If you run a small online business on Shopify, you probably have a to-do list that looks like a mountain. It includes everything from brainstorming your next big promotion to ordering a restock of...